Wednesday, January 21, 2009

BLOODBATH

Bloodbath is a new streetwear brand out of Southern California. Their name is an acronym for "Breaking Locks On Open Doors, Boundaries Are Through Habit." Bloodbath is made up of two words as a balance between opposites.
Blood means life, family, passion, sacrifice, and martyrdom. Bath means cleanliness, being fully immersed in what you do, as an enjoyable meditation.
Bloodbath's mission is to break down limitations.
The doors are already open; the boundaries we hold are trained into us every day. When adhering to only what is given, what can be achieved beyond that is easily overlooked. As individuals we should not settle for "easy", but strive for "greatness". Changes in our habits and perception is the first step towards progress without restraint.
And the end of the day Bloodbath is cool people making great clothing with a message. Tradition is one of the first stores to introduce Bloodbath, and we hope you like it as much as we do.