Wednesday, March 5, 2008

REBEL 8

Founded in 2003, REBEL8 is a lifestyle brand focused on the creation of high-integrity lowbrow art products with mass-appeal. Products include clothing and limited edition artist prints, in addition to a newly launched publishing arm. REBEL8 manifests a lifestyle built on community, artistic integrity, and respect.

Every REBEL8 graphic is hand-illustrated by Mike Giant. Unlike most clothing graphics, which are created by digitizing the original artwork into vector format, REBEL8 graphics are exact reproductions of the original piece. No part of the original inked line is compromised in this process, lending an edge of authenticity seldom seen in today’s mass-produced market.

Partners Joshy D. and Mike Giant met in the late 1990’s in San Francisco’s then bustling graffiti scene. Josh ran the popular graffiti website, HiFiArt, and Mike was one of the city’s most notorious writers. Years later, and having had some experience with a previous clothing venture, Josh approached Mike about creating a handful of t-shirt graphics. Mike agreed, and a small batch of shirts was made. Josh sold those shirts out of a messenger bag around the city, and REBEL8 was born.

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